Crusade for Collecting


Jennifer Schwartz, owner of Jennifer Schwartz Gallery, fund-raiser, educator, and photographer in her own right, completed a successful campaign recently to buy a VW bus, deck it out with flat files, and create a Crusade For Collecting. Jennifer is genuinely invested in making art accessible and affordable. Taking the van to multiple cities she'll be pitching an art tent and giving away photographs! "Creating collectors on the spot." As Jennifer says, people care so much more these days about the source of the goods they purchase, they could be experiencing the pleasure of buying art directly from artists, instead of buying mass-produced.

"This is about bringing attention to photography and the work of emerging photographers. It is about opening people up to the idea of supporting, patronizing and buying art. I hope there is enthusiasm and support out there from photographers, artists and students."

Trust me, when you see her make the pitch, you'll be on-board. Nobody denies la Schwartz. "I am willing to crash on couches and eat beef jerky, but gas takes cash money. I'll do the driving, you just give a few bucks and spread the word."

Here's the original campaign. Now help her take the art to the people!


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