In Natan Dvir's beautifully composed series, "Coming Soon," the effrontery of New York's mammoth advertising hoardings, garishly peddling their goods to a seemingly captive audience, is juxtaposed with the daily life that obliviously potters on beneath them.
"This new series of pictures continues to explore the relationship between the near-future illusions and physical reality. While new and advanced ways of consuming information create a growing world of virtual, mobile, and personalized ads, the city itself becomes an advertising medium. The immense billboards gradually permeate the whole city, from SoHo to Time Square. Always in the peripheral vision, these ads turn pedestrians into passive spectators. People inhabiting the space underneath are pulled, unaware, into a staged set, as the reality of the street merges with the commercial fantasy of the advertisements."
Images from the series have been widely exhibited and published and their popularity is not wavering. Catch the latest show at Anastasia Photo, in New York's Lower East Side, on now through April 30, 2015.