Jann Wenner, San Francisco, 1969

At a weekend conference on music at Mills college in Oakland, 1967, the subjects were the emergence of the San Francisco concert scene and how and why popular music had become so important in the Bay Area... Wenner and (writer Ralph) Gleason saw the need and opportunity for a journal which would reflect the greater, more personal, interests of those of us who listened to music and for whom music had become such a big part of our lives.