Natan Dvir: Coming Soon

New York's mammoth billboards

In Natan Dvir’s beautifully composed series, “Coming Soon,” the effrontery of New York’s mammoth advertising hoardings, garishly peddling their goods, is juxtaposed with the daily life that potters on beneath them. “While new and advanced ways of consuming information create a growing world of virtual, mobile, and personalized ads, the city itself becomes an advertising medium. The immense billboards gradually permeate the whole city, from SoHo to Time Square. Always in the peripheral vision, these ads turn pedestrians into passive spectators.” – Natan Dvir