I scream, you scream


ice-cream_time.jpg
I used to be the director and part owner of a photo agency and when we sold it I hoped the new owners, having bought an established brand, would cause the business to grow and change with the times. Curious about how that's going (I'm celebrating the anniversary of the sale this week), I've just read that they're launching a frozen yogurt full of "potentially beneficial bacteria that many believe have the potential to aid in good digestive health". That's a lot of potential.

A boy eating ice cream at the Kentucky State Fair, 1944 by Ed Clark © Time Inc.

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