"I owe graffiti for introducing me to the fine art world."

When the Internet began to become an increasingly necessary tool for business and I was still running the photo agency, I was oft peeved by the graffiti artist named Retna for having the same name as my company and showing up accordingly in search results. Licensing images to the press ensured we always had a pretty good presence if you Googled 'Retna' but as time has gone by the graffiti artist has won, and my old agency returns solely because they own the URL.

I'm happy to hereby contribute to the artist's ongoing success, and I actually rather like his work. Plus, he says he got the name from a Raekwon song, which is a better story than any I used to make up if asked.