#icedHoffee Photo of the Hoff © David Harry Stewart

Oh Happy Monday! A welcome opportunity to publish a photo of David Hasselhoff and this hysterical news item.

David Harry Stewart from the Casey stable made a photo of David Hasselhoff holding an iced coffee for Cumberland Farms. After it was sent into stores as a cut-out to highlight their yummy iced coffee, patrons started stealing David's Hoff and posing with him on Twitter. 550 have been stolen with only 20 left. The story went viral and here we are, 2012, with Hoff still making headlines.

Here's what David had to say about David.

"Working with David Hasselhoff is a blast. Super fun, super professional, and able to turn on The Hoff character on command. He closes his eyes, pauses for a moment, then Hasselhoff the man turns into meta-Hoff the character. It's amazing to watch. I would ask for more of a smile, or a surprised look, and he would just start riffing on it through his Hoff character. In between takes we would chat about surfing or Baywatch, and then when it was time to shoot, out of the skin of this really quite regular guy came the HOFF.  Such a comedian at his own expense. Love him.

The Hoff-Cumberland Farms campaign is like nothing else I have ever done. In an age where people are worried about internet copyright theft, here we have people loving these images so much, they're actually stealing them out from stores. I love it! To go into a Cumberland Farms and run out with a stolen ad shows, real dedication. Never in all the ad campaigns I have done has there been anything like this. I'm so happy that people will be able to enjoy The Hoff in the privacy of their living rooms for years to come. It is enormously flattering."

There's a long piece in the Guardian this weekend 'If we have to go with the Hoff to pay the rent, let's go with the Hoff' and below is my personal favourite Hoff moment.

Thanks to Alex Geana and the Casey crew for submitting this. You guys made my day.