Michelle Dunn Marsh has been in the world of book publishing for 20 years. She and her partners have recently launched a new company, Minor Matters, that is printing under a non-traditional model, sort of print-on-demand. Books are $50 and they only go into print once a minimum of 500 buyers have committed.
Why 500 people?
"We are interested in cultural resonance and in community. It is our belief that if we cannot generate a minimum audience of 500 people willing to commit $50 for the project to exist as a book, then the work may find its public life in other forms. A minimum of 500 orders at $50 is a break-even financial proposition."
The first 500 people who purchase are even listed within the book and each title will be given six months to reach the target 500+.
Fancy a Larry Fink book? Go put down your dosh now!